AVA'S POV The meeting room was filled with a thick tension the moment I stepped in. Conversations died down, and all eyes turned to me. The public relations and human relations Executives. They were all here, their faces tight with concern, frustration, and something else I didn’t like – doubt. I walked straight to my seat at the head of the table, set my tablet down, and folded my hands. Sally sat beside me, flipping open her notebook, already scanning the room. I let the silence stretch before I spoke. “Talk to me.” Melissa, head of PR, adjusted her glasses, exhaling sharply. “It’s bad.” I raised an eyebrow. “I figured. Be specific.” She pushed a folder toward me. “Social media is still on fire. Every post we take down is being reposted somewhere else. News outlets keep picking up new angles. Now, some of our retailers are taking a step back. They want to see how this plays out before moving forward with us.” I flipped through the folder. Screenshots of headlines, tre
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