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FAKE ENGAGEMENT

“Nooooo,” she protests, drawing it out. “Not exactly. More like, offer an alternative option for the clients who are too small for you to bother with.”

“Fair,” I acknowledge. It’s not a bad angle. Companies reach out to us all the time who then realize they can’t afford our services. Normally when that happens, I recommend they reach out to one of the smaller firms I know. The smaller marketing firms appreciate the favor, and the client will feel good about us if they end up needing a bigger marketing firm in the future.

“Tell you what,” I say. “I will give your business my personal recommendation and offer an introduction to anyone you want.”

Nicole leans in. “How much is that recommendation worth after we ‘break up’ though? They’ll think you’re recommending me out of pity because you dumped me.”

“They’ll think you’re so good, I’m recommending youeven afteryou broke my heart.”

She snorts. “No one’s going to believe I broke your heart.”

“I have a heart,” I say, indignant. I love
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