EmmaDetermined to boost my dessert bar’s popularity, I decided to try a marketing tip I had seen on the internet the next day. First, I created an Instagram account and started posting pictures of our desserts. They were pictures of beautifully plated pastries, creamy cheesecakes, and chocolate-drizzled delights. To make things more fun and engaging, Eleanor and I took a few selfies, making goofy, silly, and cute faces while holding some of the desserts.Under each post, we added hashtags to increase visibility. #SweetIndulgence #BestDessertsInTown #MadeWithLove #FreeTastingTodayThen, to attract foot traffic, we printed out colorful flyers and planned to distribute them to passersby, inviting them in for a free tasting in the bar. From what I had read, my launch event had been a grand affair, mostly catering to elites. But I wanted to make sure everyday people —the kind who might become my most loyal customers— also got to experience my desserts.So, while I waited inside, hopin
Last Updated : 2025-02-07 Read more