I entered the office. Two buyers were present there. I placed my bag on the table, took out four t-shirts from the bag and spread them out on the table. ‘Gentlemen, these are four different t-shirts,’ I said after exchanging pleasantries with them. ‘Yes,’ said one of the two buyers, looking at me. ‘But what if I tell you, these are not four different t-shirts but the same?’ ‘What do you mean?’ ‘If I tell you that actually this is the same t-shirt, of same design, same colour,’ I said pointing to the t-shirts sequentially, ‘Only the first shirt from the left has been washed once, the second has been washed twice, the third three times and the fourth, four times,’ I said. I was beginning to sound like a seasoned salesman. One buyer was confused. He said, ‘But they all look different!’ ‘Precisely so, we are launching a new product in the market; a t-shirt that looks new after every wash. The customer buys one t-shirt but gets a new t-shir
Last Updated : 2021-09-12 Read more