Chapter 303

Once a year, on the second weekend of July, the otherwise sleepy little town of Lisbon Falls, Maine comes alive with fun and festivity. Normally home to only four thousand or so residents, on this weekend the population swells to two or three times that. The cause of all this activity is the annual Moxie Festival, a three-day celebration of Moxie soda, one of the first mass-produced soft drinks in the United States. The somewhat bitter, cola-like drink was invented in Lisbon Falls way back in the late eighteen hundreds and maintains an almost cult-like following in New England.

Among the many activities spread out over the three days are dances, races, contests, a fireworks display and the centerpiece of the Festival, a big parade.

Peter and Laurie Thibout locked their bikes to the metal pole of a street sign and found seats on the curb along Main Street. For twenty years, the forty-something couple had been attending the Moxie Festival without fail. The parade was one of