Disqualified

- I think everyone sells wine. And Perrone up front produces the best, because they are made by themselves... The Perrone family loves what they do.

- So we refused to work on the project because you prefer Perrone's wine? - he laughed. - It's just a fake , hypothetical story . You've heard of that, haven't you? Or is it your first selection?

- I've done more selections and interviews than you can imagine, believe me! And you didn't let me finish.

- Okay, finish.

- We have to have a differential. We certainly won't have the best wine, but we can bet on a different bottle. I would focus on wine as a gift, or to be consumed at events. For this, the label would be customized. Sold to order, for any occasion: wedding, birthday. Can you imagine winning a wine with your name on the label?

- No...

- Maybe you would keep it forever and not even consume it, you would like it so much. Or, if I consumed it, I would keep the packaging... And there, in addition to its name, would be the North B.

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