Chapter 349

The design department didn't have any objections, so Caroline held a meeting with the higher-ups of the other departments. None of them had any issues after seeing the drafts either.

"I think the most crucial issue here now is," the new marketing director said, pained, "how to classify our products.

"I've gone through every season of Evans Group's products. There are high-end products and low-end ones, even middle-end ones. It can be seen that we were trying to cover all the layers of the market, but the outcome wasn't ideal."

"I've thought about this issue." Caroline spread out the documents in her hand.

"For the current Evans Group, it's tough to get into the high-end market due to our lack of funds and capabilities. That's why we're choosing to go with the middle-end market.

"With this horoscope theme, we're targeting the middle and low-end markets. The main thing is to put our name out there."

The advertising director said, "If we do that, advertising will be difficult. Fa